Who started the company?Updated 2 years ago

The co-founders of Hella Cocktail Co. are Tobin Ludwig, Eddie Simeón and Jomaree Pinkard. Hella Cocktail Co. as a company is long predated by our friendships. Tobin and Eddie met in the high school days! In 2007, they both found themselves living in NYC - bromance at first sight. That was around the time that the first batch of bitters was made. Jomaree entered the scene around 2007 as well. Very formative time! This was before Jomaree went off to business school. He was managing his brother's hip hop career and hired us to produce a music video in Queens. Fast forward to 2011, Jomaree was back from business school and we were all ready to get serious about cocktailing.